Impact vs. Intent: Which is more important?

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In the public sphere, much is being said about impact vs. intent. “If the impact of what you said or did makes me uncomfortable or offended or stressed, then you are at fault and your intent is irrelevant.” Impact is being touted as the only thing that matters.

But there is little logic in many of these affirmations; only scolding. Ironically, the same journalists who condemned Joe Biden for the discomfort he caused with his overly affectionate behavior also took umbrage with a mother who expressed her discomfort with young women wearing revealing leggings in church. The scolds blamed Joe Biden for his impact (his intent was immaterial), and then they reversed themselves and blamed the mother for not understanding the intent (and the impact she felt was trivialized). There’s no internal logic; the only consistency is the scolding. It reminds me of the game called Whack-a-Mole, where the objective is simply to squash another, over and over again.

I believe that in most cases, intent and impact matter in equal measure. A few weeks ago, I texted and then called one of my daughters with a suggestion that I hoped would relieve some stress from her daily overload (medical school, planning a wedding, and an upcoming trip). The impact was the opposite of my intent. She gently told me that I was adding to her stress because I was one more person she needed to respond to. We quickly cleared the air, laughed about the difference between my intent and how she received it, and we parted with a better understanding of each other. When I learned the negative impact of my actions—in a dialogue that was mutually respectful—I was open to hearing what I could do that would actually be helpful (which was my intent).

The crux of the matter isn’t who is right and who is wrong; it is whether or not the parties involved see and respond to the dignity of the other. Every experience is an opportunity to grow and learn; it is our choice whether or not to take it.

Communication is about the give and take between two or more beings who have different perspectives and frames of reference. We bump up against differences and misinterpretations many times a day. To function effectively, we need to engage with each other, with curiosity and humility, to try to find new solutions that take differing views and reactions into account. It means that we clarify, seek understanding, and hopefully find some common ground.

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Copyright © 2019 Sharon V. Kristjanson. All rights reserved.

Sharon Kristjanson
Sharon Kristjanson has over twenty-five years of experience in developing effective communications in a broad range of ventures. Her expertise rests on a well-honed ability to identify and articulate key insights and concepts. Throughout her career she has applied these concepts to corporate and non-profit environments, as well as international arenas. She now offers that knowledge and experience in the form of workshops and coaching.
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What if we Soften our Approach?

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Cultural Appropriation or Joyful Living?